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The Ethics of Hyper-Targeting: Drawing the Line Between Contextual Relevance and Consumer Intrusion

The Ethics of Hyper-Targeting: Drawing the Line Between Contextual Relevance and Consumer Intrusion

The Ethics of Hyper-Targeting: Drawing the Line Between Contextual Relevance and Consumer Intrusion

Evaluating the ethical and reputational risks of intrusive behavioral targeting versus the enduring consumer trust created by contextual alignment.

Special Editorials

The Creative News Agency Bureau

2 days ago1 min read

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